From Lifelong Friends to Business Partners

Partners Michelle Lotierzo and Suzanne Ettinger are lifelong friends. Their moms grew up together on Long Island, New York. When Michelle came up with the idea for a zero-proof spirits, mixers and barware store, they immediately agreed to go for it. "We want to live a healthy lifestyle but still have fun. The products we sell give an enjoyable option to those who don't drink alcohol or to those who do drink but are looking for an alternative." In addition to non-alcoholic spirits, they sell mixers which can be used in both non-alcoholic and alcoholic drinks. 

Michelle's creativity and sense of design comes from decades of being in the fashion industry. Suzanne says, "Michelle is one of the most creative people I have ever known. Her sense of style is always spot on. Thanks to her, the store is beautiful, warm, and inviting to all."

Suzanne is also an attorney whose practice focuses on elder law and estate planning. She is thrilled to be partnering with her best friend and bringing these exciting new products to everyone.